Bid Writing. Need Bid Writing Help? Then Welcome
Bid Writing - Is it Crucial to Your Business?
Do you need to improve your bid writing capability but not sure how?
Then you will be pleased you have found this bid writing page!
Bid writing is, in concept, actually very straightforward. Whether writing for the public sector or a commercial business opportunity, the process starts from the same point...
Ask yourself what does the customer want? What have they asked for and more importantly why have they asked for it? What challenges are they currently facing and how could this affect their need and buying decision process? If you are not sure then think of a major purchasing decision you made recently. What did you consider? Probably the following were high on your list:
- Has the supplier understood what I want?
- Are they providing what I have asked for?
- Do I understand what I am getting for my money?
- Do they look like a quality supplier?
- Do I trust them?
Once you have properly thought through what the customer wants, before writing, the next step is to think about what you do and how it could help them satisfy these needs and wants. The process of bid writing is conceptually then very simple. All you have to do is explain in words:
- What you think the customer is asking for and why
- Ensure the proposal is written in the format and structure the customer is expecting
- Explain clearly what you will provide, how you will provide it and why it is the right solution
- Show you have the systems, capabilities and people necessary
- Provide case studies and data which proves your assertions
The bid writing challenge is that whilst it is conceptually very simple, bid writing is a craft, similar to playing golf. It takes practice to become proficient and you quickly lose your skill if you do not do it regularly.
Rather than attempting to develop the bid writing skill yourself an alternative approach is to contract a professional bid writing firm, Tenders-UK, to do it for you. Not only will this free up your time to focus on the day to day management of your business but it is likely to achieve better results and in reality will not cost as much as you may think.
If you look at your overall cost of sales (the cost of the marketing material, advertising, people and expenses it takes to win work) it’s probably 10-15% of your turnover. Our fees typically cost clients less than 4% of the work we help them win... not bad!
We also offer a risk share fee model which means we only make money if we win work for our clients. So we are as committed to winning as you are!
Anthony's comments below are typical of the feedback we receive from our clients.
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“Just to let you know our tender went out on time today. This was a complicated tender on several fronts (I won’t go into it all) but we did partner with another company, with which your bid manager also had to engage. It is fair to say that I have had feedback from everyone that he engaged with and it was all very positive. Indeed the company that we partnered with does have its own substantial bid department, and I gather they were also impressed with the level of detail, knowledge and professionalism shown, I do not believe this bid would have happened to the same high quality without his input.” Antony Pass, International Business Development Manager |
Why not contact us and find out how our bid consulatnts could help... it may be the best thing you do today.