Writing Business Proposals

Have you ever wondered how to write a business proposal that captures the imagination of the customer and makes them buy from you?

Then you will be pleased you found this page!

Writing business proposals starts with perspective...

Most people start from the position "How can I write a business proposal that convinces the customer to buy what I want to sell.", rather than asking the question "What is important to the customer and how can we help?"

The first step in writing business proposals is stop and look at things from the customer's perspective. If you were in their position ask yourself:

• Why would you want to buy this product/service?
• What would you want it to do for you?
• How would you expect it to be delivered to you?
• What experience would you expect the supplier to have?
• How would you assess their capabilities?

Now think about your product/service, how could it meet these wants, how you should deliver it, what relevant experience do you have and what evidence (e.g. customer testimonials or independently validated data) you can provide that says "don't take our word for it". Then write a proposal that answers these questions.

By the way of example, you are searching the web using writing business proposals as a key word, why would you be doing this? You might:

• Be finding the market increasingly competitive and want to find ways of improving the success rate of the proposals you submit to customers
• Have a new innovative product or service and want to find the best way of presenting it and its benefits to new customers
• Be working too many hours running your business, selling and writing proposals and need to find a way of getting some family time back

If this is the case then you are likely to be looking for an organisation that can:

• Quickly understand what your business is about
• Bring business insight and creative flair to help you create a more compelling proposition
• Provide cost effective, high quality writers that produce outstanding proposal documents

Above all you are probably looking for a supplier who will

• Take the time to understand what you are looking for, rather than trying to sell to you
• Offer a solution tailored to meet your unique needs, exactly
• Be a pleasure to deal with and always provide outstanding work, no matter how tight the deadline, on time

In terms of assessing our capabilities in writing business proposals the best way is to contact us and see what we are like to deal with. If you want to see what others say then take a look at our testimonials page and see what our client have to say about the services we provide. Frank's comments below are typical of what our clients say to us.

Writing business proposals is a craft, much like playing golf. It looks easy when done by a professional, but takes lots of practice to become excellent. Let us show you how we can help you create outstanding, winning business proposals.