When writing sales and marketing proposals most people start by thinking "How can I write a business proposal that convinces the customer to buy what I want to sell?", rather than asking the question "What is important to the customer and how can we help?"

 

The first step in writing sales and marketing proposals is to stop and look at things from the customer's perspective. If you were in their position ask yourself:

 

• Why would you want to buy this product/service?
• What would you want it to do for you?
• How would you expect it to be delivered to you?
• What experience would you expect the supplier to have?
• How would you assess their capabilities?

 

Now think about your product/service, how could it meet these wants, how you should deliver it, what relevant experience you have and what evidence (e.g. customer testimonials or independently validated data) you can provide that says "don't take our word for it". Then write a proposal that answers these questions.

 

By the way of example, you are searching the web using "writing sales and marketing proposals" as a key word, why would you be doing this? You might:

 

• Be finding the market increasingly competitive and want to find ways of improving the success rate of the proposals you submit to customers
• Have a new innovative product or service and want to find the best way of presenting it and its benefits to new customers
• Be working too many hours running your business, selling and writing proposals and need to find a way of getting some family time back

 

If this is the case then you are likely to be looking for an organisation that can:

Quickly understand what your business is about

 

• Bring business insight and creative flair to help you create a more compelling proposition
  Provide cost effective, high quality writers that produce outstanding proposal documents
• Above all you are probably looking for a supplier who will
• Take the time to understand what you are looking for, rather than trying to sell to you
• Offer a solution tailored to meet your unique needs, exactly
• Be a pleasure to deal with and always provide outstanding work, no matter how tight the deadline, on time

 

In terms of assessing our capabilities in writing sales and marketing proposals the best way is to contact us and see what we are like to deal with. If you want to see what others say then take a look at our testimonials page and see what our client have to say about the services we provide. Frank's comments below are typical of what our clients say to us.

 

"We were absolutely delighted with the output from Tenders-UK, the standard of work produced was nothing short of excellent." Frank Hanafin, Director

 

Writing business proposals is a craft, much like playing golf. It looks easy when done by a professional, but takes lots of practice to become excellent.

 

Let us show you how we can help you create outstanding, winning sales and marketing proposals. Contact us.