Bid writers who come to the tender writing task blind can feel overwhelmed initially, as they come to terms with all the background information needed to furnish them with a sound understanding of the proposition. The company they are working for needs to provide a great overview of the culture, products and services on offer before getting down to the serious stuff of scoping the offer, and this can be difficult in organisations which lack a general introduction to who they are, and what they do.
Most bid documents, whether private or public sector, will have an area dedicated to gleaning an insight in to the bidding firm. Who are they? What do they do? What have they achieved? This generic section enables discrete selling and provides an opportunity for the bid writer to bring an overview of the key strengths of the organisation, before being tied down by the ensuing specific questions which demand a more strict format and specific details about the bid offering.
Because of this, it’s important that bid writers have a good way of accessing information quickly and easily before getting down to the serious task of scoping the proposition. Even when we approach a bid with a fair idea of who we are writing for, for example some of the bigger names in a specific industry, it can still be difficult to access the right kind of information to produce a compelling background section. If you were asked, right now, to write about one of your favourite stores or chains, how would you approach it? Even the most dedicated shopper would be hard pushed to provide a strong overview of their most frequented shop, without turning to a written overview for inspiration.
The main way which bid writers can access background details about their organisation is online. These days, whenever we get stuck with a specific phrase which needs elaboration, or we want to access specific data about a firm, we immediately turn to Google to provide us with a reliable overview. Similarly, most bid writers look to the web site of the company which they are writing for in order to furnish them with a sound idea of whom they are representing through their copy.
Imagine, then, the disappointment if a bid writer realises there is little or no information about the firm they are representing. It’s a bit like getting to the garage for a late night bottle of milk, only to find it is closed. Some aspects of a company’s marketing can be fundamental to the bid writing process, and without this background we are forced to take other paths, such as asking members of the company for an overview. The problem with this, is that employees of a firm tend to take the background of their place of work for granted, and rarely furnish us with the basics before elaborating on their firm.
So, if you have a company which regularly enlists the support of bid writers to produce winning copy, it’s well worth investing a few days of your time to bring your corporate web site up to date.
Graphic Design FAQs
Why using colour can greatly enhance your bid.
If you have ever worked in a bid evaluation capacity, you’ll understand the appeal of a well-written and well-constructed proposal. Think back to a time when you have been faced with a choice of documents to pick up and evaluate. Let’s say that one is beautifully presented, with an outstanding cover sheet, perfectly bound and using eye-catching colours and a superb design. The other document is neat, with row upon row of grey text.
Bid writers who come to the tender writing task blind can feel overwhelmed initially, as they come to terms with all the background information needed to furnish them with a sound understanding of the proposition. The company they are working for needs to provide a great overview of the culture, products and services on offer before getting down to the serious stuff of scoping the offer, and this can be difficult in organisations which lack a general introduction to who they are, and what they do.Read More >>
If a picture speaks a thousand words, the use of images in bids can save a lot of time and effort for tender writers looking to express solutions succinctly. However, there is often confusion about exactly how to deploy graphics successfully within a tender document, and most tender writing shies away from exploiting the power of imagery to answer questions within an ITT or RFP compliantly.Read More >>
If you think about all the brands which you encounter in any given day, it’s not surprising that we sometimes feel as if we are being bombarded with marketing material. A simple saunter to the supermarket can leave the average brain fuddled with images and slogans, with a host of companies all trying to sell something different to the average potential consumer.Read More >>