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How proposal writers can develop their skills

No matter how long seasoned proposal writers have been practicing their art, there is always room for improvement when it comes to polishing up proposal writing skills and refreshing best practice. The most common risk when it comes to undertaking any form of training relating to the bid industry is that best practice and procedures can differ greatly from institution to institution.

While some people follow established methodologies which are advocated through accreditation, many other companies offer courses which are not linked to a specific school of thought. The best way of overcoming any potential risk or unnecessary outlay is to choose your training service provider based upon their tender writing capabilities of their organisation.

Only companies with a strong understanding of bid writing are equipped to offer courses and training which will add real value to the role of the proposal writer. Look for the following attributes when selecting the right establishment for proposal writers‘  training needs:

  • Choose a provider who actually writes outstanding tenders for customers, demonstrating that they fully understand the process and techniques needed to win
  • Select an organisation which has a strong background in the production of tender writing, and can demonstrate a high win rate when it comes to applying their own learning to their work
  • Go on word of mouth and recommendations from people whom you know and trust in the bid writing arena – these accolades are worth much more than the industry’s own marketing
  • Try to speak with other bid writers who have undergone the same training which you are considering, in order to ascertain the value it brought, and the extent to which it opened up other opportunities in the industry.

The best courses offer the full remit of training, commencing with a refresher on the proposal writing process, and then going on to discuss some of the key tips for writing which enhance win rates for proposal writers. Choosing courses which have a specialist module for the more experienced bid writer, for example in producing niche bids or using techniques such as NLP or persuasion can be invaluable when it comes to gaining further insight in to increasing your win rate.

Further training can be sourced in the form of understanding the tender evaluation process. Knowing how evaluators appraise your documents can be invaluable when it comes to shaping the bid writing process, honing skills and gaining insight in to the type of things to look out for when proposal writers create a compelling and compliant document.

Finally, aim to tap in to any potential networking opportunities which may come about as a result of the training course – meet new people who share the same passion for proposal writing, and swap details with people whom you feel may provide you with ongoing camaraderie and support when approaching future contracts as proposal writers.

 

Proposal Writing FAQs

To what extent should a proposal writer mirror the client’s language?

As children, we learn through repetition, emulating adult language and weaving new words in to our vocabulary in order to broaden our world view. As adult proposal writers with a strong command of the English language, we understand that there are a myriad different ways of saying most things, and find a path through the dual nature of language in order to select words which best encompass our thinking, and put our point across in a clear and concise manner.

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The Proposal Writers’ guide to creating space

The writing process is usually one which involves a number of attributes. Creativity, discipline, focus and commitment are just a few of the words which can describe bid writing, mixed in with a heady dose of self-discipline, organisation and best practice. If all this seems a little too good to be true, it’s worth thinking about the last time you sat down in your role as bid writer, and produced some great compliant copy. The likelihood is, you managed to somehow shut out the rest of the world and focus intently upon what you were writing. You produced the copy in a kind of haze of intent, without allowing the rest of the world to intrude upon what you were doing.

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The proposal writers’ guide to letter proposals

Writing a letter proposal can be much simpler than crafting a full-blown ITT or RFP. As short, informally sent bids, they are usually unsolicited and so are not subject to the governance which other forms of tender can incur. Letter proposals are best sent to pre-empt competitor involvement with a potential client, so the bid writer can work towards minimising competition and reducing potential preparation and work costs associated with developing a full proposal and evaluation.

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Reworking for proposal writers

Bid writing is arduous at times, especially when bid writers is juggling multiple high-profile bids, all of which are required to be completed within very tight deadlines. This means that even the most effective proposal writer can sometimes be tempted to cut corners in order to meet tight timescales, sometimes compromising the quality of the bid document in an effort to meet the needs of the authority’s submission guidelines and deadlines.

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Outstanding proposal writing: Ten tips for proposal writers

No matter how experienced a proposal writer may be, it never hurts to revisit the basic tender writing requirements, in order to stay fresh and remind ourselves of the best practice principles which govern our trade. With this in mind, the following ten steps serve as a refresher guide for proposal writers, outlining the main criteria for compliance which should inform each response we produce.

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Is it possible for proposal writers to be too concise?

Bid writers are usually wordy creatures. We know how to produce ‘fluff’ in our proposal writing, creating four or five paragraphs of compliant copy when a single ‘yes’ or ‘no’ statement would probably answer the question in the ITT just as well. However, it can seem rude to reply to a query with a single syllable, as if we are afraid that our bid writing response will seem rushed or unconsidered, causing the evaluator to see our company as lazy, as a result of the brevity of our bid writing.

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How staying positive supports Proposal Writers to win

It may sound clichéd, but many people think that the power of positive thinking can go a long way in ensuring successful results within the business environment. There are many philosophies around what makes successful proposal writers, and staying positive about the outcome of a bid can actively support the writing process and facilitate a positive result. Far from being an airy approach to a serious business practice, positive thinking is grounded in fact as an excellent technique for achieving great results.

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How proposal writers end up in their niche

What did you want to be when you were young? In school, when we were given our options for choosing a career, the chances are that ‘Bid Writing’ wasn’t on the list of professions which you were encouraged to train for. Usually, people fall in to proposal writing accidentally, through a random chain of events that culminate in them sitting at their desk with the bid manager and other bid writers, wondering how they got in to that particular role.

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How proposal writers can get enough sleep

No sleep, and bid writing, go together like husband and wife. When a proposal writer enters in to the industry, one of the first jokes they will hear is that proposal writers have to get used to using their laptop as a pillow, and eat cold pizza as their staple food at three o clock in the morning. It goes without saying in the industry that insomniacs make the best bid writers, as they know how to work through the night hours and still produce compliant bids on time to meet their deadlines.

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How proposal writers can develop their skills

No matter how long seasoned proposal writers have been practicing their art, there is always room for improvement when it comes to polishing up proposal writing skills and refreshing best practice. The most common risk when it comes to undertaking any form of training relating to the bid industry is that best practice and procedures can differ greatly from institution to institution.

Read More >>

How proposal writers and bid managers work together

Few professional relationships are as intense and co-dependent as that of the bid manager and their proposal writers. Both fundamental roles to the successful production of quality tenders, the bid manager and proposal writers need to have a fully integrated approach to the bid process, ensuring that they can work together harmoniously and support each other throughout the challenging and demanding production time.

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How a strong sense of humour can support proposal writers

The bid management process can be quite funny at times. Although it may not seem like it, when bid writers are struggling to juggle all their tasks and meet deadlines, there are a number of things which are worth laughing about, after the event. One of the funniest things which any group of proposal writers discuss is the content provided by subject matter experts which needs re-writing, or the language offered to us through ITTs and RFPs.

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Four critical questions for a proposal writer to include in proposals

When the average proposal writer develops material for a response, the most natural thing to do is answer the questions within the RFQ or RFP, enabling the customer’s own structure to determine the way in which our responses will be organised. While this is usually an outstanding way of providing material, there are also further questions which every proposal writer needs to include in their response, whether it is solicited or not.

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Drafting your proposal outline

When you have a number of bids to juggle, it can get confusing to remember, as a bid writer, which solutions relate to which document. Even the most talented writer can get sidetracked by all the elements of the proposal mix which need to be drawn together for each document, and how best to present information in a way that is engaging and persuasive for your potential customer.

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Covering for Proposal Writers’ absence in the bid team

Any organisation’s bid, proposal and tender team at its best works as a well-oiled wheel, with each of the cogs adding value in specific ways in order to meet the demands of the industry. Having the full complement of team members in place supports the effective production of compliant bids quickly and to a great standard. However, if a member of the team is absent due to illness or holiday, it can potentially bring the entire operation to a grinding halt.

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Proposal writing sales proposals

Writing sales proposals can be tricky, especially when the bid writer is unsure of what competitors will be offering. However, there are a number of techniques that can be used to ensure that your sales document is clear, useful and persuasive to your potential new customer. One of the fallback positions for many bid writers when faced with a challenging writing project is to rely upon obfuscation and ‘fluffiness’ in an attempt to deflect attention from a lack of substance. We’ve all done this at some point or another, but this merely serves to frustrate the bud recipient and distract from the overall message.

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